Client
BrainsFirst
Role
Lead Product Designer
Industry
HR · Education
Timeline
2026 - Future · X mos
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Spearheading for Growth Mindset
An understanding of user acquisition and retention strategies is a plus. Being able to identify where users are coming from, analyze user behavior, and contribute to simple landing page designs to optimize conversions will be part of the role
Outcomes & impact
- Reduce Customer acquisition cost (smart marketing and adoption)
- Reduding churn-rate (people continued using our product)
- Market segmentation (e.g. sports, corporate, etc.)
- Total addressable market (many people might possible buy this product)
- Freemium; offer a basic version, but charge for extra features
- Feature creep; making product more complicated than they need to be (like a pizza with too many toppings)
- Customer retention; customers come back because of ___ and ___
- Engagement; how much people interact with your product
- Growth-hacking; finding clever (low-cost) ways to get more customers
Learnings
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Credits
Wouter van der Kamp – Design Practice Lead • Frank De Wit – Design Manager • Mark van Uum – Product Designer & Product Owner • Jasper Velten – Product Owner • Mattie van de Water – Customer Journey Expert • Rogier Nitschelm – Senior Frontend Engineer • Angel Sih – Senior Frontend Engineer • Bayramali Dilek – Frontend Engineer • Dean Koster – Senior Backend Engineer • June Rademaker – Backend Engineer • Aida Nikbin – Backend Engineer • Ayse Ozturk – Application Administrator • Alina Lartseva – Test Engineer • Marius Schmitz – Business Information Analist • Others I didn’t mention – you know who you are.