I've always been curious about people and our relationships with various aspects of the world.

I love to translate complex workflows to simple, intuitive, and delightful interfaces. Currently, Product Designer at KVK, the Netherlands Chamber of Commerce.


Background story

I was born in Beijing, China and grew up in Delft, the Netherlands. Relating to different cultures taught me the importance of adaptability, perspective, and empathy. All of which, are important skills that I have brought with me into the world of design. Today the same curiosity about people and our relationships with various aspects of the world guides me while being engaged in digital product development.
As a child, I loved drawing and making things, being curious about human behaviour and how to evoke positive emotions. I loved doing things that brought a smile to people's faces. The same passion extends to design for me in the present day — I help businesses to imagine, design and build digital products and experiences that people love to use.

When I’m happy at work

Over the last few years, I discovered that I’m at my best and most satisfied when I’m working at the intersection of disciplines, kickstarting things and making the complex simple. I’m motivated by product teams that love to challenge themselves and each other, creating high-quality digital products, with a shared vision that motivates others.

I’ve had the pleasure to work with various clients ranging from corporate and public sector to start- and scale-ups.

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A little better every day.

2024 – Supporting aspiring entrepreneurs via the Chamber of Commerce.
2023 – Joined the inception of the Achmea design system as 1st designer.
2022 – Brought delight to student experiences for a private business school.
2021 – Selected for the top 500 digital talent of the Netherlands by TNW.
2020 – Made workflows work for Vattenfall's (NL) main sales flow channel.
2019 – Presented my minor for Dutch municipalities and Interreg (EU).
2018 – Flew to Shanghai for a 10-day abroad project with Donghua University.
2017 – Won 2 awards for a multidisciplinary study project and a hackathon.
2016 – Started coaching and educating other upcoming design students.
2015 – Became a student at the Rotterdam University of Applied Sciences.
2014 – Developed my first website in HTML and CSS (it was far from pretty).
2013 – Made my first games in GameMaker (2D, RPG) and CryEngine (3D, FPS).
2012 – Designed my first logo in Microsoft Paint (view shot on dribbble).

When I’m offline, you’ll probably find me running outside, in the gym, cooking a meal, reading, or listening to my vinyl player.

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Hungry for more details?
Hungry for more details?

Glance at my resume or visit my design journal.

How about you. Fancy a chat?
How about you. Fancy a chat?

Find me on Linkedin or get in touch via e-mail.

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